Study guide .. test Friday 1-29

Chapter 1
Types of communication (interpersonal, machine-assisted interpersonal, mass)
Model of communication (source, encode, channel, etc.)
Traditional media vs. the Internet -- differences? (Gatekeepers, who creates the content?)
Noise.. semantic, environmental, mechanical
Push vs Pull communication
Three types of convergence (device, operational, corporate)

Chapter 2
Functional approach to mass media: the five Macro approaches (surveillance, interpretation, linkage, transfer of values, entertainment)
Uses and gratifications approach (what it is, what the book says it assumes, it's four categories- cognition, diversion, social utility, withdrawl)
Dysfunctions of surveillance, interpretation, linkage, etc.
Critical/cultural studies: Frankfurt school, British modification, 70s feminist movement
Myths and Rituals
Status conferral
Why is credibility important for surveillance

Chapter 3
The eight media milestones
Chronological order of mass media technology
Names associated with the inventions of mass media listed
The social impact of different types of mass media (TV, radio, Internet, etc.)
What's the difference between communicating with atoms and bits?


Finally, I'm going to give you TWO of these three questions as an essay and you will pick one:

(1) The Uses and Gratifications Theory came about before widespread Internet use. How has the Internet changed the idea of this theory when it comes to how we use the mass media for cognition, diversion, social utility and withdrawl?

(2) With several examples for each, please describe the social impact of 1) writing 2) printing 3) telegraph 4) Internet 5) Radio.

(3) What would the Frankfurt School, the British Modification, and the 70s feminist perspective say about the show American Idol?