Sorry this one is late. It slipped my mind! Here it is.. it goes along with the video we watched in class:
http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all
1. How has going digital changed the notion of "free"?
2. What does the author say are the main advantages of free?
3. Are there any points the author makes that you disagree with?
4. Would you pay $10/year to visit your favorite free website or would you find something else that is free? If no, What could your favorite website do that would make it worth paying for? Anything?
Saturday, February 27, 2010
Tuesday, February 23, 2010
Research Paper info
Hey folks,
Here is some information about your research paper due Monday, April 26.
Shoot for about 1200 words (4-5 pages double-spaced)
Pick a topic in the mass media that you are interested in.
It could be relating to a TV show, band, album, website, radio show, movie, video game, etc. It could also be a media law or a subject like photojournalism ethics (more examples down below).
Give me a history of your subject. Tell me why it matters. Put it in some historical context -- what came before it, what it compares to now, and what might came after it (or might come after it in in the future). Tell me something I don't know.
For example, you might pick to write about the show 24.
You might start off with a short history of the show and how it came to be. Tell me how many people watch it each week. Why is it so popular? What do critics say about it?
Then you could focus on what the show is known for: its portrayal of torture. How is it portrayed? As something good or bad? Has the way 24 shown torture influenced America's perception of torture? Not just what you think, but use evidence from any studies you can find.
You might wrap it up tying the show to the transition to Obama and how he plans to deal with torture.
There you have it. Try not to put any opinion in, and let research do the talking. Stay away from first person.
Remember, no Wikipedia! You can use it as a starting point and use the sources listed, but not Wikipedia itself.
Finally, remember to cite all the sources you use. You can cite your sources in your papers at the end, but also throughout, like this:
The New York Times states that "24" has 21 million viewers.
or
"24" has 21 million viewers (NY Times, 2005).
Use an APA or MLA style works cited page at the end. If it's not properly formatted, automatic 5 points off, if it's missing altogether, 10 points off (or I might ask you to write one and give it to me if I can't figure out what your sources are). Use this:
http://www.liu.edu/cwis/cwp/library/workshop/citapa.htm
Don't be afraid to venture to the library.
Let me know if you have any questions or if I can help brainstorm ideas for your subject.
It is due Monday, April 26. It is worth 50 points (as much as a test). 5 points off for every day late.
More possible topics:
Has "24" affected our views on torture?
How has the mass media changed after 9/11?
Subliminal advertising
Video game addiction
Video game cultures
Rap (or heavy metal or whatever) and its place in our culture
The many methods of advertising in MTV (music videos, commercials, product placement)
YouTube.. will it ever be profitable?
How the Internet has affected the music industry
Pirating music/software online
Colbert Report vs O'Reilly Factor
Can bands bypass record companies and be successful?
Influence of particular film director (or music producer)
Telecommunications Act of 1996
The FCC's influence on radio or broadcast
Philo Farnsworth .. inventor of the TV
How has the media covered the Iraq war?
How the media has changed the way it has covered war (you could compare Vietnam and Iraq)
Propaganda (especially the Nazi's Triumph of the Will)
Advertising and the Internet
History of the Internet
KDKA - the first radio station
Orson Welles
Is there a liberal bias in the media?
Compare MSNBC or CNN to Fox News
Future of home video (Blu-Ray... why is it slow to take off)
How media in another country compares to the U.S.
Apple vs. Microsoft
Analyze a particular advertising campaign
Ethics - photojournalism, news, advertising, etc.
Censorship of the Internet in China
History and affect of YouTube
Blogging... can you make money doing it?
The Daily Show affect
"The Mickey Mouse" copyright extension act of 1998
Cyber-bullying
Here is some information about your research paper due Monday, April 26.
Shoot for about 1200 words (4-5 pages double-spaced)
Pick a topic in the mass media that you are interested in.
It could be relating to a TV show, band, album, website, radio show, movie, video game, etc. It could also be a media law or a subject like photojournalism ethics (more examples down below).
Give me a history of your subject. Tell me why it matters. Put it in some historical context -- what came before it, what it compares to now, and what might came after it (or might come after it in in the future). Tell me something I don't know.
For example, you might pick to write about the show 24.
You might start off with a short history of the show and how it came to be. Tell me how many people watch it each week. Why is it so popular? What do critics say about it?
Then you could focus on what the show is known for: its portrayal of torture. How is it portrayed? As something good or bad? Has the way 24 shown torture influenced America's perception of torture? Not just what you think, but use evidence from any studies you can find.
You might wrap it up tying the show to the transition to Obama and how he plans to deal with torture.
There you have it. Try not to put any opinion in, and let research do the talking. Stay away from first person.
Remember, no Wikipedia! You can use it as a starting point and use the sources listed, but not Wikipedia itself.
Finally, remember to cite all the sources you use. You can cite your sources in your papers at the end, but also throughout, like this:
The New York Times states that "24" has 21 million viewers.
or
"24" has 21 million viewers (NY Times, 2005).
Use an APA or MLA style works cited page at the end. If it's not properly formatted, automatic 5 points off, if it's missing altogether, 10 points off (or I might ask you to write one and give it to me if I can't figure out what your sources are). Use this:
http://www.liu.edu/cwis/cwp/library/workshop/citapa.htm
Don't be afraid to venture to the library.
Let me know if you have any questions or if I can help brainstorm ideas for your subject.
It is due Monday, April 26. It is worth 50 points (as much as a test). 5 points off for every day late.
More possible topics:
Has "24" affected our views on torture?
How has the mass media changed after 9/11?
Subliminal advertising
Video game addiction
Video game cultures
Rap (or heavy metal or whatever) and its place in our culture
The many methods of advertising in MTV (music videos, commercials, product placement)
YouTube.. will it ever be profitable?
How the Internet has affected the music industry
Pirating music/software online
Colbert Report vs O'Reilly Factor
Can bands bypass record companies and be successful?
Influence of particular film director (or music producer)
Telecommunications Act of 1996
The FCC's influence on radio or broadcast
Philo Farnsworth .. inventor of the TV
How has the media covered the Iraq war?
How the media has changed the way it has covered war (you could compare Vietnam and Iraq)
Propaganda (especially the Nazi's Triumph of the Will)
Advertising and the Internet
History of the Internet
KDKA - the first radio station
Orson Welles
Is there a liberal bias in the media?
Compare MSNBC or CNN to Fox News
Future of home video (Blu-Ray... why is it slow to take off)
How media in another country compares to the U.S.
Apple vs. Microsoft
Analyze a particular advertising campaign
Ethics - photojournalism, news, advertising, etc.
Censorship of the Internet in China
History and affect of YouTube
Blogging... can you make money doing it?
The Daily Show affect
"The Mickey Mouse" copyright extension act of 1998
Cyber-bullying
Friday, February 19, 2010
Reaction Paper #6 due 2-26
Here it is:
This one involves playing a video game. Here is the page:
http://hcsoftware.sourceforge.net/passage/
Go to the "downloads" and you can get it for Mac or Windows.
AFTER you play the game (it takes 5 minutes or so), write a response and reaction of what you think the game means (or what it means to you). (Think about the title, too)
Ok, now wait until you've written your interpretation. Now move on..
Read this statement by the maker:
http://hcsoftware.sourceforge.net/passage/statement.html
...how does this compare to what you thought the game was about? Was there an emotional response for you? If so, how can something so simple draw an emotional reaction? Do video games have as much potential for an emotional story as movies? If movies are considered art, what about video games?
This one involves playing a video game. Here is the page:
http://hcsoftware.sourceforge.net/passage/
Go to the "downloads" and you can get it for Mac or Windows.
AFTER you play the game (it takes 5 minutes or so), write a response and reaction of what you think the game means (or what it means to you). (Think about the title, too)
Ok, now wait until you've written your interpretation. Now move on..
Read this statement by the maker:
http://hcsoftware.sourceforge.net/passage/statement.html
...how does this compare to what you thought the game was about? Was there an emotional response for you? If so, how can something so simple draw an emotional reaction? Do video games have as much potential for an emotional story as movies? If movies are considered art, what about video games?
Tuesday, February 16, 2010
Citizen Kane extra credit
Hi folks,
Here's an opportunity for some extra credit (Due by finals week).
First step: watch the movie Citizen Kane (the DMACC library has a copy)....
Then, write up why the movie is considered one of the best films ever made according to the experts (and if you agree). (you can easily do a Google search for Citizen Kane reviews)
Be sure to back your points up with examples from the movie. Don't just say, "it is considered the best because of the cinematography." Give me examples from the film that show why the cinematography was so great.
You might want to watch it with the commentary by Roger Ebert (but be sure to cite it if you reference it).
Remember to cite your sources ( "According Cinematography Today magazine, etc etc," ). You can cite a website but it must be credible. Books, magazine, film history texts, printed sources will be best. No Wikipedia!!
You can earn up to 20 points. 800-900 words.
Here's an opportunity for some extra credit (Due by finals week).
First step: watch the movie Citizen Kane (the DMACC library has a copy)....
Then, write up why the movie is considered one of the best films ever made according to the experts (and if you agree). (you can easily do a Google search for Citizen Kane reviews)
Be sure to back your points up with examples from the movie. Don't just say, "it is considered the best because of the cinematography." Give me examples from the film that show why the cinematography was so great.
You might want to watch it with the commentary by Roger Ebert (but be sure to cite it if you reference it).
Remember to cite your sources ( "According Cinematography Today magazine, etc etc," ). You can cite a website but it must be credible. Books, magazine, film history texts, printed sources will be best. No Wikipedia!!
You can earn up to 20 points. 800-900 words.
Monday, February 15, 2010
Reaction Paper #5 due 2-19
Here it is:
http://www.moskalyuk.com/blog/yes-50-scientifically-proven-ways-to-be-persuasive
Discuss a few of these tactics that you have seen work (or not work) in real life (with examples if you can).
Which 5 stand out as tactics advertisers should use more? Why?
Are there any that seem unethical to you?
http://www.moskalyuk.com/blog/yes-50-scientifically-proven-ways-to-be-persuasive
Discuss a few of these tactics that you have seen work (or not work) in real life (with examples if you can).
Which 5 stand out as tactics advertisers should use more? Why?
Are there any that seem unethical to you?
Saturday, February 13, 2010
Monday, February 8, 2010
Study Guide 2
Hi Folks,
Here is the next study guide. The test is scheduled for Monday. We'll leave it there for now and see how things go Wednesday and Friday. As with the last one, test material isn't limited to just what you see on this list (but most of it will come from the book).
Study Guide Test 2
Chapter 12 - News Gathering
Newsworthiness - what makes something news?
Hard news vs Soft news
Types of reporters (beat, general assignment)
Print vs Broadcast news - pros and cons of each
What is the AP?
What is syndication?
Who was Jayson Blair
Online news trends.. how is the Internet changing journalism?
From lecture:
Nelly Bly, Ida Tarbell, Joseph Pulitzer, Watergate (Woodward/Bernstein), Gonzo Journalism, photojournalism, Edward R. Murrow
Infotainment
Herd/Pack journalism
Ch 13 - Public Relations
PR compared to advertising
Modes of communication in PR (press release, speech, interview, etc.)
History of PR (Boston Tea Party, Ivy Lee, Edward Bernays, Carl Byoir)
External PR firm vs Internal department
Steps in PR campaign
From lecture:
Crisis communication
Spin
Astroturfing
Propaganda vs PR
Ch 14 - Advertising
Functions and dysfunctions of advertising
What changes in society had to happen to lead up to advertising?
Different eras in the history of advertising
Primary demand ads
Selective demand ads
Economics of advertising (how much $$ is spent in TV vs radio, newspapers)
Online advertising tactics (pop-ups, banner ads, etc.)
Role of the advertising agency?
Factual vs emotional appeals
from lecture:
Advantages of "brand"
Viral ads
Essay questions (I'll give you two on the test, you pick one)
1. Your friend has opened a new grocery store in Des Moines. She doesn't quite understand the difference between public relations and advertising. Describe the difference between the two, their pros and cons, and examples of what she could do to use both public relations and advertising to her advantage.
2. Compare and contrast the presentation of news in the print media and broadcast media. Consider the limitations and advantages of each.
3. Please describe the social and technological evolution that paved the way for modern day advertisers (starting around the Industrial Revolution).
Here is the next study guide. The test is scheduled for Monday. We'll leave it there for now and see how things go Wednesday and Friday. As with the last one, test material isn't limited to just what you see on this list (but most of it will come from the book).
Study Guide Test 2
Chapter 12 - News Gathering
Newsworthiness - what makes something news?
Hard news vs Soft news
Types of reporters (beat, general assignment)
Print vs Broadcast news - pros and cons of each
What is the AP?
What is syndication?
Who was Jayson Blair
Online news trends.. how is the Internet changing journalism?
From lecture:
Nelly Bly, Ida Tarbell, Joseph Pulitzer, Watergate (Woodward/Bernstein), Gonzo Journalism, photojournalism, Edward R. Murrow
Infotainment
Herd/Pack journalism
Ch 13 - Public Relations
PR compared to advertising
Modes of communication in PR (press release, speech, interview, etc.)
History of PR (Boston Tea Party, Ivy Lee, Edward Bernays, Carl Byoir)
External PR firm vs Internal department
Steps in PR campaign
From lecture:
Crisis communication
Spin
Astroturfing
Propaganda vs PR
Ch 14 - Advertising
Functions and dysfunctions of advertising
What changes in society had to happen to lead up to advertising?
Different eras in the history of advertising
Primary demand ads
Selective demand ads
Economics of advertising (how much $$ is spent in TV vs radio, newspapers)
Online advertising tactics (pop-ups, banner ads, etc.)
Role of the advertising agency?
Factual vs emotional appeals
from lecture:
Advantages of "brand"
Viral ads
Essay questions (I'll give you two on the test, you pick one)
1. Your friend has opened a new grocery store in Des Moines. She doesn't quite understand the difference between public relations and advertising. Describe the difference between the two, their pros and cons, and examples of what she could do to use both public relations and advertising to her advantage.
2. Compare and contrast the presentation of news in the print media and broadcast media. Consider the limitations and advantages of each.
3. Please describe the social and technological evolution that paved the way for modern day advertisers (starting around the Industrial Revolution).
Friday, February 5, 2010
Reaction Paper #4 due 2-12
Here it is!
1. Pick a show that you'd expect would have product placement. The Jay Leno Show or 24 or anything on MTV one would be a good one. (A nature show probably wouldn't be)
2. Take out a piece of paper and make two columns. One for regular commercials and one for product placement.
3. Keep careful track of each product mention or visual within the show. Sometimes the mentions are pretty subtle. Keep your eye out for any brands. Keep track of each commercial during the break.
4. List some of the product placement examples you witnessed in your paper and how they worked the product in.
5. Analyze the findings. How much product placement was there? Did the products overlap with any of the regular commercials? Was the product placement seamless or awkward? Did the target audience for the products seem to make sense for the typical audience who might be watching the show?
6. What are your thoughts on product placement? Are you ok with it? Why would some people not be ok with it? Does it bug you that shows have to integrate the products into their shows? Would it be better if it were kept out of shows? Do you think it works?
1. Pick a show that you'd expect would have product placement. The Jay Leno Show or 24 or anything on MTV one would be a good one. (A nature show probably wouldn't be)
2. Take out a piece of paper and make two columns. One for regular commercials and one for product placement.
3. Keep careful track of each product mention or visual within the show. Sometimes the mentions are pretty subtle. Keep your eye out for any brands. Keep track of each commercial during the break.
4. List some of the product placement examples you witnessed in your paper and how they worked the product in.
5. Analyze the findings. How much product placement was there? Did the products overlap with any of the regular commercials? Was the product placement seamless or awkward? Did the target audience for the products seem to make sense for the typical audience who might be watching the show?
6. What are your thoughts on product placement? Are you ok with it? Why would some people not be ok with it? Does it bug you that shows have to integrate the products into their shows? Would it be better if it were kept out of shows? Do you think it works?
Thursday, February 4, 2010
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