Friday, April 23, 2010

Reaction Paper #14

For the last paper, I'd like you to come up with a hypothesis or theory about how we interact with the mass media or how the mass media affects us and how you would test it (experiment, survey, focus group, case study, etc.)

For example:

My hypothesis is that students who use Facebook for more than 2 hours a day will have lower grades than those who don't use Facbeook.

I would explain why I think this is so, then I would explain how I would use a survey to measure this.

Also explain any other factors that might affect my outcome (for example, those without access to a computer wouldn't use Facebook at all, but their grades might be lower because of less computer access, etc).

That said, please don't use Facebook in your experiment. :-)

Use these sites to help you decide on a qualitative study (case study, ethnography, etc.) or a quantitative study (survey, experiment, etc).

http://wilderdom.com/research/QualitativeVersusQuantitativeResearch.html


http://www.orau.gov/cdcynergy/demo/Content/activeinformation/tools/toolscontent/quantiativemethods.htm


http://www.wilderdom.com/OEcourses/PROFLIT/Class6Qualitative1.htm#Types

Remember, you don't have to do the experiment/case study/etc. only explain how you would do it.

Monday, April 19, 2010

Final Exam study guide

May include but not limited to...

Chapter 16
First Amendment.. what are the five freedoms
What is Prior Restraint
Near vs. Minnesota case.. what did it conclude
Pentagon Papers and prior restraint
Shield laws protect reporters in cases of…?
Freedom of Information Act
Libel, slander, actual malice, NY Times v. Sullivan
How long does copyright last
Food Lion case.. what was the ruling
Equal Opportunities Rule
Fairness Doctrine
Does the FCC govern cable and broadcast TV the same way?
Telecommunications Act of 1996
Deceptive Advertising is monitored by whom?

Chapter 17
How journalists make their decisions: Ethical Principles (know basic differences)
What is Acculturation
Who is an Ombudsperson
Significance of Jimmy's World by Janet Cooke
Who are Stephen Glass andy Jayson Blair?
Hayes Code transitioning to MPPA ratings (when? why?)

Chapter 18
Theories of the press (libertarian, social responsibility, etc.) -- which is the U.S.?
What is the Free Marketplace of Ideas
Global Village - what is it, who said it?
Pros and Cons of Outsourcing
Digital divide - 4 main areas (economic equality, social mobility, democracy, economic growth)


Chapter 19
Magic bullet theory
Minimalist effects theory (with two-step flow)
Media Research - survey's, experiments, panel studies - pro's and con's of each
Socialization
Narcotizing theory
Spiral of Silence
Third person effect
Cultivation/Gerbner
Stereotypes (with cultivation theory)
How has the Internet changed politics?
Bandura and Bobo doll research
Different approaches to violence in the mass media
Violence: Catharsis/Stimulation/Catalytic theories
Social effects of the Internet
Agenda setting
Mainstreaming, resonance
Children and Advertising 

3 possible essays (again, I'll pick two for the test, you write one):
1.  You think that The Des Moines Register has written defamatory statements about you!  What five things do you have to prove, and what can the paper show to defend itself?

2.  Please describe how a media researcher would describe violence in the media and its effect on viewers according to these theories:  socialization theory, catharsis theory, stimulation theory, and agenda setting theory. 

3.  Ownership of the press can be public (the government) or private (corporations).  Control can be centralized (government controlled) or decentralized (little or no government control).  This gives us four different possible combinations.  As we've talked about, the United States, the U.K., China, and Mexico each have a different combination of these two variables.  Which combination would be best for modern-day Iraq and why?

Friday, April 16, 2010

Reaction Paper #13

Sorry for another article about copyright but I thought this was an interesting topic and touches on ethics, which we talked about this week.

The first part of this article dealing with the ethics of downloading e-books:
http://www.nytimes.com/2010/04/04/magazine/04FOB-ethicist-t.html

And this one:
http://www.teleread.org/2010/04/06/p-books-to-e-books-the-ethics-of-downloading-and-the-legality-of-scanning/

Please summarize both sides of the issue: whether it is ethical to download e-books that you own. What technology is coming about that will affect this issue?

Which side do you agree with and why? Please explain (and more than just a couple sentences).

Tuesday, April 13, 2010

By the way, if you were interested in the source of the Earl Woods narration for the commercial we watched, read here.

Social media journalism ethics

Student made video (?) but interesting:

Friday, April 9, 2010

Reaction Paper #12 due 4-16

This paper is worth up to 25 points (10 points + 15 extra credit).

Chapter 16 and the Internet will be your main sources.

A nuclear power plant located in Colorado Springs, CO. provides power to a 400-mile radius.

The plant is notable for being tied to the Defense Department's local network of "in-case-of-disaster" installations (the North American Aerospace Defense Command is located in Colorado Springs).

A journalist receives a tip from a source whose name they know but wishes to remain anonymous in print (or they won't give the journalist information). The tip concerns the lack of security at the plant, including sleeping guards and visibly broken security cameras.

The plant offers a tour to the public once a month. Of course, no cameras are allowed. The journalist goes undercover, posing as a regular citizen, and takes the tour. Once inside the journalist uses a special hidden camera to take still photographs.

The tipster was right. The journalist discovers many faults in the security at the plant.

The newspaper decides to go with it as a multi-part story, spanning five days. Different pictures and detailed notes from inside will be published.

After the first edition is released, the government immediately springs to action. The Defense Department launches an injunction against the paper, trying to stop further pictures and details from being published whatsoever and also to reveal the identity of the anonymous source. They also want to charge the journalist with trespassing.

The court will hear the opening arguments to decide if the paper has a right to publish this information and whether the journalist must reveal their source.

Take one side or the other. The side of the newspaper, arguing for the right to print it (and no trespassing), or the side of the Defense Department, arguing that it should not be allowed to go to print (and the journalist should be charged with trespassing).

**** Your best bet to win is to cite prior court cases that show that you are right. **** You can use court cases from your book (Chapter 16) or from the Internet (one idea, try Googling: reporter trespassing). If you want points beyond the normal 10, you'll want to build the strongest case you can using these court cases as precedent.

Friday, April 2, 2010

Video games

Chapter 11

Reaction paper #11 due 4-9

Another video! This one on piracy.

http://video.google.com/videoplay?docid=-6483543718966313073&hl=en#

According to the Matt Mason, speaker and author of The Pirate's Dilemma, how is copyright out of touch compared to the way that we are sharing and using information? Also, summarize his three main points: why piracy is important, how it works and how should we respond? What response do you have to the speaker's points?

Saturday, March 27, 2010

Test 3 study guide (Test April 5)

Here is the study guide for test number three. Please take some time to study the essay questions, and even write a practice answer or two. I will be grading these carefully.

I'm going to push the test to Monday April 5. I think it will work better this way; I'd rather not be too rushed getting to it and I think we'll have plenty of time for the last four chapters if we do this.

Newspapers:
Three sources of revenue (how do newspapers make money?)
Defining features of newspapers
Penny Press
Yellow Journalism
What is the Audit Bureau of Circulation?
William Randolph Hearst, Joseph Pulitzer
Ben Franklin's impact
Who is John Peter Zenger?
Impact of the telegraph

Magazines:
New types of magazines between WWI and WWII
Difference between horizontal and vertical magazines
Types of circulation
Challenges magazines are facing
Muckracking
Comic Code Authority and censorship.. what types of comics were censored?

Books:
Printing press
Guttenberg (who was he, where and when did he do his work?)
Books during the Penny Press era
Paperback boom
Pixels versus print, eBooks, printing on demand
Early 20th century and publishing commercialization

Radio:
What is payola
AM and FM, which was popular first? Why?
Early radio networks.. which was the first?
Radio in the 1920s and 1930s.. and its impact on sound recording
Radio Act of 1927, Communications act of 1934
What happened to radio when TV came about?
What is Arbitron?
Telecommunications Act of 1996

Sound recordings:
Positive and negative impact on the revenue of sound recordings through the years
Impact of rock and roll?
Sound recording during the early 1940s.. what caused a slowdown?
Impact of file sharing?
What does DRM stand for?
What is the Billboard chart?

Television:
Who were Philo Farnsworth and Vladimir Zworykin?
Revenue of cable vs. broadcast
The effect TV had on other media (radio, newspapers)
How do Nielsen ratings work? What is a rating? What is a share?
Telecommunications Act of 1996

Film:
The Hays code (what it was, when it ended, what replaced it?)
The MPAA
The Edison lab, the Black Maria, William K. Dickson
Who were the Lumiere brothers?
Sound on film & the Jazz Singer
The star system.. who was the first star?
What year did movie-going audiences peak?
Impact of television on film
When vertical control was stopped and why
What were nickelodeons?

Internet:
WWW inventor Tim Berners-Lee
How did the Internet start? What was it called when it first started?
What different parts make up the Internet?
Web 2.0. Analog vs digital (advantages of digital?
Early computer systems: MARK I, ENIAC and ABC computers.
What is ICANN?
Five things needed (computerization, digitization, miniaturization, telecommunications, data compression).

Video Games:
Based on lecture...
A little on the history of video games
Studies (video game and violence.. what do the studies say?)
First console system: The Odyssey
Significance of Death Race?
Causes of the video game crash of 1983.

3 possible essay questions (I will give you two, you will do one):

1. Describe the significance of the Penny Press and the characteristics of newspapers before and after the development of the Penny Press, including distribution, content, and news collection methods.

2. Between TV, radio, sound recording, newspapers, magazines, video games and books, economically speaking, which two have been most negatively effected and which two have benefited the most? Be sure to provide evidence to back up your stance.

3. Please compare the relationship of film and television (especially when television was still young) to YouTube (and streaming video online) and television now. (Hint: How did film and TV compete for the same audience or even compliment each other? How is that similar or different than today with TV and the Internet?)

Friday, March 26, 2010

Reaction Paper #10 due 4-2

Here is the video (it's 5 parts..)

http://www.youtube.com/watch?v=Pjt77lBNjwM&feature=PlayList&p=F35C52CC41B4DC24&index=0&playnext=1

It's a video, called Killing Us Softly. It has to do with how women are portrayed in advertising. (It does have some adult language and images)

I'd simply like you to:

1. Summarize the the problem the presenter identifies.
2. What are the effects on women & girls (and boys)?
3. Does the speaker bring up any points you hadn't noticed or thought about before? (give examples)
4. What is your response? What should be done, if anything?

Thursday, March 11, 2010

Reaction Paper #9 - due after break

Here is the article:

http://www.newyorker.com/reporting/2008/01/14/080114fa_fact_auletta?currentPage=all

What are some controversies and/or mis-steps the article talks about that Google has taken? (The article is two years old, so if you also want to add any more recent ones, that is fine!)

On the flip side, what are some things it has done right to become so successful?

Chapter 8

Friday, March 5, 2010

Reaction Paper #8 due 3-12

For reaction paper 8, I'd like you to write a review. It can be a review for a TV show, movie, album, video game or book.

Pretend you are writing for The Campus Chronicle. Your audience is DMACC students. You want to keep your writing somewhat formal, but it doesn't have to be too stiff. Be sure to proof read. Here are some good tips on how to write it. Please read:

http://www.howtodothings.com/hobbies/a2206-how-to-write-a-movie-review.html

It will help if you review something that you are passionate about -- whether you love it or hate it.

Here are some readings for inspiration.

Roger Ebert hates the movie "North": http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/19940722/REVIEWS/407220302/1023

But he likes Pulp Fiction: http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=%2F20010610%2FREVIEWS08%2F106100301%2F1023

Indiana Jones: http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=%2F20000430%2FREVIEWS08%2F4300301%2F1023

This guy goes in-depth with "Armageddon": http://criterioncollection.blogspot.com/2005/09/40-armageddon.html

Mario Kart Wii Review: http://www.computerandvideogames.com/article.php?id=185351

Remember to be as specific as possible. Don't just say "it had good acting." What made the acting good? What made the story interesting? What made the action scenes boring?

Monday, March 1, 2010

Saturday, February 27, 2010

Reaction Paper #7

Sorry this one is late. It slipped my mind! Here it is.. it goes along with the video we watched in class:

http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all

1. How has going digital changed the notion of "free"?
2. What does the author say are the main advantages of free?
3. Are there any points the author makes that you disagree with?
4. Would you pay $10/year to visit your favorite free website or would you find something else that is free? If no, What could your favorite website do that would make it worth paying for? Anything?

Chapter 5&6

Chapter 4 lecture

Tuesday, February 23, 2010

Research Paper info

Hey folks,

Here is some information about your research paper due Monday, April 26.

Shoot for about 1200 words (4-5 pages double-spaced)

Pick a topic in the mass media that you are interested in.

It could be relating to a TV show, band, album, website, radio show, movie, video game, etc. It could also be a media law or a subject like photojournalism ethics (more examples down below).

Give me a history of your subject. Tell me why it matters. Put it in some historical context -- what came before it, what it compares to now, and what might came after it (or might come after it in in the future). Tell me something I don't know.

For example, you might pick to write about the show 24.

You might start off with a short history of the show and how it came to be. Tell me how many people watch it each week. Why is it so popular? What do critics say about it?
Then you could focus on what the show is known for: its portrayal of torture. How is it portrayed? As something good or bad? Has the way 24 shown torture influenced America's perception of torture? Not just what you think, but use evidence from any studies you can find.
You might wrap it up tying the show to the transition to Obama and how he plans to deal with torture.

There you have it. Try not to put any opinion in, and let research do the talking. Stay away from first person.

Remember, no Wikipedia! You can use it as a starting point and use the sources listed, but not Wikipedia itself.

Finally, remember to cite all the sources you use. You can cite your sources in your papers at the end, but also throughout, like this:

The New York Times states that "24" has 21 million viewers.

or

"24" has 21 million viewers (NY Times, 2005).

Use an APA or MLA style works cited page at the end. If it's not properly formatted, automatic 5 points off, if it's missing altogether, 10 points off (or I might ask you to write one and give it to me if I can't figure out what your sources are). Use this:

http://www.liu.edu/cwis/cwp/library/workshop/citapa.htm

Don't be afraid to venture to the library.

Let me know if you have any questions or if I can help brainstorm ideas for your subject.

It is due Monday, April 26. It is worth 50 points (as much as a test). 5 points off for every day late.

More possible topics:
Has "24" affected our views on torture?
How has the mass media changed after 9/11?
Subliminal advertising
Video game addiction
Video game cultures
Rap (or heavy metal or whatever) and its place in our culture
The many methods of advertising in MTV (music videos, commercials, product placement)
YouTube.. will it ever be profitable?
How the Internet has affected the music industry
Pirating music/software online
Colbert Report vs O'Reilly Factor
Can bands bypass record companies and be successful?
Influence of particular film director (or music producer)
Telecommunications Act of 1996
The FCC's influence on radio or broadcast
Philo Farnsworth .. inventor of the TV
How has the media covered the Iraq war?
How the media has changed the way it has covered war (you could compare Vietnam and Iraq)
Propaganda (especially the Nazi's Triumph of the Will)
Advertising and the Internet
History of the Internet
KDKA - the first radio station
Orson Welles
Is there a liberal bias in the media?
Compare MSNBC or CNN to Fox News
Future of home video (Blu-Ray... why is it slow to take off)
How media in another country compares to the U.S.
Apple vs. Microsoft
Analyze a particular advertising campaign
Ethics - photojournalism, news, advertising, etc.
Censorship of the Internet in China
History and affect of YouTube
Blogging... can you make money doing it?
The Daily Show affect
"The Mickey Mouse" copyright extension act of 1998
Cyber-bullying

Friday, February 19, 2010

Reaction Paper #6 due 2-26

Here it is:

This one involves playing a video game. Here is the page:

http://hcsoftware.sourceforge.net/passage/

Go to the "downloads" and you can get it for Mac or Windows.

AFTER you play the game (it takes 5 minutes or so), write a response and reaction of what you think the game means (or what it means to you). (Think about the title, too)

Ok, now wait until you've written your interpretation. Now move on..

Read this statement by the maker:

http://hcsoftware.sourceforge.net/passage/statement.html

...how does this compare to what you thought the game was about? Was there an emotional response for you? If so, how can something so simple draw an emotional reaction? Do video games have as much potential for an emotional story as movies? If movies are considered art, what about video games?

Tuesday, February 16, 2010

Citizen Kane extra credit

Hi folks,

Here's an opportunity for some extra credit (Due by finals week).

First step: watch the movie Citizen Kane (the DMACC library has a copy)....

Then, write up why the movie is considered one of the best films ever made according to the experts (and if you agree). (you can easily do a Google search for Citizen Kane reviews)

Be sure to back your points up with examples from the movie. Don't just say, "it is considered the best because of the cinematography." Give me examples from the film that show why the cinematography was so great.

You might want to watch it with the commentary by Roger Ebert (but be sure to cite it if you reference it).

Remember to cite your sources ( "According Cinematography Today magazine, etc etc," ). You can cite a website but it must be credible. Books, magazine, film history texts, printed sources will be best. No Wikipedia!!

You can earn up to 20 points. 800-900 words.

Monday, February 15, 2010

Reaction Paper #5 due 2-19

Here it is:

http://www.moskalyuk.com/blog/yes-50-scientifically-proven-ways-to-be-persuasive

Discuss a few of these tactics that you have seen work (or not work) in real life (with examples if you can).

Which 5 stand out as tactics advertisers should use more? Why?

Are there any that seem unethical to you?

Saturday, February 13, 2010

This is interesting.. a bit about Chatroulette, created by a 17-year-old in Moscow.

Monday, February 8, 2010

Study Guide 2

Hi Folks,

Here is the next study guide. The test is scheduled for Monday. We'll leave it there for now and see how things go Wednesday and Friday. As with the last one, test material isn't limited to just what you see on this list (but most of it will come from the book).

Study Guide Test 2

Chapter 12 - News Gathering
Newsworthiness - what makes something news?
Hard news vs Soft news
Types of reporters (beat, general assignment)
Print vs Broadcast news - pros and cons of each
What is the AP?
What is syndication?
Who was Jayson Blair
Online news trends.. how is the Internet changing journalism?
From lecture:
Nelly Bly, Ida Tarbell, Joseph Pulitzer, Watergate (Woodward/Bernstein), Gonzo Journalism, photojournalism, Edward R. Murrow
Infotainment
Herd/Pack journalism


Ch 13 - Public Relations
PR compared to advertising
Modes of communication in PR (press release, speech, interview, etc.)
History of PR (Boston Tea Party, Ivy Lee, Edward Bernays, Carl Byoir)
External PR firm vs Internal department
Steps in PR campaign
From lecture:
Crisis communication
Spin
Astroturfing
Propaganda vs PR


Ch 14 - Advertising
Functions and dysfunctions of advertising
What changes in society had to happen to lead up to advertising?
Different eras in the history of advertising
Primary demand ads
Selective demand ads
Economics of advertising (how much $$ is spent in TV vs radio, newspapers)
Online advertising tactics (pop-ups, banner ads, etc.)
Role of the advertising agency?
Factual vs emotional appeals
from lecture:
Advantages of "brand"
Viral ads


Essay questions (I'll give you two on the test, you pick one)

1. Your friend has opened a new grocery store in Des Moines. She doesn't quite understand the difference between public relations and advertising. Describe the difference between the two, their pros and cons, and examples of what she could do to use both public relations and advertising to her advantage.

2. Compare and contrast the presentation of news in the print media and broadcast media. Consider the limitations and advantages of each.

3. Please describe the social and technological evolution that paved the way for modern day advertisers (starting around the Industrial Revolution).

Friday, February 5, 2010

Reaction Paper #4 due 2-12

Here it is!

1. Pick a show that you'd expect would have product placement. The Jay Leno Show or 24 or anything on MTV one would be a good one. (A nature show probably wouldn't be)
2. Take out a piece of paper and make two columns. One for regular commercials and one for product placement.
3. Keep careful track of each product mention or visual within the show. Sometimes the mentions are pretty subtle. Keep your eye out for any brands. Keep track of each commercial during the break.
4. List some of the product placement examples you witnessed in your paper and how they worked the product in.
5. Analyze the findings. How much product placement was there? Did the products overlap with any of the regular commercials? Was the product placement seamless or awkward? Did the target audience for the products seem to make sense for the typical audience who might be watching the show?
6. What are your thoughts on product placement? Are you ok with it? Why would some people not be ok with it? Does it bug you that shows have to integrate the products into their shows? Would it be better if it were kept out of shows? Do you think it works?
Jon Stewart and Bill O'Reilly talk about a few different issues, including FOX news bias.

Thursday, February 4, 2010

Friday, January 29, 2010

Reaction Paper #3 due 2-5

Here is the article:

http://www.nytimes.com/2003/06/22/magazine/the-marketing-of-no-marketing.html

What is unusual about PBR's situation?
How have they tried to adapt?
What do you think of PBR's strategy?
With regards to the guy with the PBR tatoo, do you think it is unusual for people to have such strong ties to a brand (or even a brand of beer?) Are there any brands that you have such strong feelings for? Can you describe what the brand means to you and how you relate to it?

Friday, January 22, 2010

Study guide .. test Friday 1-29

Chapter 1
Types of communication (interpersonal, machine-assisted interpersonal, mass)
Model of communication (source, encode, channel, etc.)
Traditional media vs. the Internet -- differences? (Gatekeepers, who creates the content?)
Noise.. semantic, environmental, mechanical
Push vs Pull communication
Three types of convergence (device, operational, corporate)

Chapter 2
Functional approach to mass media: the five Macro approaches (surveillance, interpretation, linkage, transfer of values, entertainment)
Uses and gratifications approach (what it is, what the book says it assumes, it's four categories- cognition, diversion, social utility, withdrawl)
Dysfunctions of surveillance, interpretation, linkage, etc.
Critical/cultural studies: Frankfurt school, British modification, 70s feminist movement
Myths and Rituals
Status conferral
Why is credibility important for surveillance

Chapter 3
The eight media milestones
Chronological order of mass media technology
Names associated with the inventions of mass media listed
The social impact of different types of mass media (TV, radio, Internet, etc.)
What's the difference between communicating with atoms and bits?


Finally, I'm going to give you TWO of these three questions as an essay and you will pick one:

(1) The Uses and Gratifications Theory came about before widespread Internet use. How has the Internet changed the idea of this theory when it comes to how we use the mass media for cognition, diversion, social utility and withdrawl?

(2) With several examples for each, please describe the social impact of 1) writing 2) printing 3) telegraph 4) Internet 5) Radio.

(3) What would the Frankfurt School, the British Modification, and the 70s feminist perspective say about the show American Idol?

Reaction paper #2 due 1-29

Here is the article:

http://www.nytimes.com/2010/01/20/education/20wired.html

If you can't get to it from there, try this link:

http://news.google.com/news/search?aq=f&pz=1&cf=all&ned=us&hl=en&q=if+your+kids+are+awake

And click the first story.

Now, I'd like you to argue both sides of this issue: For half a page, talk about why it is a BAD thing that kids are online all the time. What are the dysfunctions here? For the second half, take the other side. Why is it a GOOD thing that kids are always online? How does it make them a better person, smarter, etc.? Remember to quote the article.

One tip... read the article. Then read the questions again. Let it soak in for a day or two. Then sit down to write. You'll find you'll have more to say than if you try to write it right after reading. Your brain will work on it even if you don't realize it. (It does work!)

Friday, January 15, 2010

Reaction Paper #1 due 1-22

Background on Facebook:

http://www.newsweek.com/id/32261

http://www.newsweek.com/id/207843

Privacy concerns:

http://online.wsj.com/article/SB122170459104151023.html?mod=googlenews_wsj

http://www.startribune.com/local/west/13549646.html

http://www.newsweek.com/id/32332

http://www.geekculture.com/joyoftech/joyarchives/1055.html

I'd like you discuss whether you think it is right for schools or workplaces to use information gathered from Facebook for punishment. If a student on a sports team signs a pledge not to drink, and they are "caught" on Facebook, should they be kicked off the team? Should employers be searching Facebook profiles when hiring?
Finally, what is your personal experience (if any) with these sites? Do you take any precautions? Has anyone ever posted something about you that you didn't want up, and what did you do? Is there anything you can do to be "safe"?

If you use quotes from the articles above, you can say it like this:

Sarah Kliff says in Newsweek, "I spend an inordinate amount of time like this, worrying about what's in my online profile. When I graduated from college this May, I decided it was time for a Facebook makeover."

Or... According to the Wall Street Journal article, etc etc etc.

Try to use examples from the reading to make your point. You have about 500-700 words. You can go longer if you want. This isn't as formal as a research paper, but I still expect complete sentences and grammar. You don't have to use outside sources but if you do be sure to cite them.

You can turn it in during class or email it to me before class.

Andy
http://www.intro110.blogspot.com

Sunday, January 10, 2010

Syllabus

JOU 110 - Intro to Mass Media
Spring 2010 - Ankeny Campus

Instructor : Andy Langager
Email: andylangager at gmail dot com
Cell phone: 319-290-8229
AIM: andylangager2
Office: Building 3, room 2
Office Hours: By appointment
Class website: http://intro110.blogspot.com
This class meets MWF 9:05-10 a.m. Building 2, room 13

Course goals:
We have Freedom of the Press, but have you ever considered what isn't allowed to be printed in the newspaper or broadcast on the radio? Have you thought about how the invention of television impacted the film industry? What about the content of your Facebook profile as a new concern when you're applying for a job?
We can't escape the mass media in our daily lives. TV, radio, the Internet, film, music, magazines and books surround us everyday. To be an effective participant in our democratic society, it is essential to be able to 1) think critically about the mass media and 2) understand its history, laws, ethics, and effects.
I want you be engaged with this class: participating in class discussions and writing reaction papers will hopefully challenge your critical thinking, while the tests will demonstrate your understanding of its history, laws, ethics and effects.

Required Text:
Dominick, Joseph R. The Dynamics of Mass Communications, 10th Ed.

A note about the text: Each lecture (except video games) is more or less based on a chapter from the text. The text will be useful for studying for exams, and for each lecture you should read the chapter beforehand so you'll be prepared for discussions.

Email: Regular access to email is a must for this course. Assignments, study guides, and other class info will be sent via email.

Attendance policy: Attendance is required. Part of your grade will be based on your attendance and participation. That said, I know conflicts arise. It's possible to miss some classes and still get an A (see Grading, below).
Missing class won't count against you as much if you touch base with me via phone or email. Obviously this won't help too much if you miss class regularly.

Long story short: If you want an A or a B (which I hope everyone does), plan on coming to class every day.

Academic Achievement Center: Building 6. MW 9 a.m. - 4 p.m. / TR 9 a.m. - 6 p.m.
For an appointment call 515-633-2472

Day to day assignments: Assignments, unless otherwise noted, are expected to be finished the day they are listed.

Reaction Papers: I'm going to assign 14 reaction papers throughout the semester. You will be responsible for writing 9 of them. If you do a 10th paper, it will be counted as extra credit. Each paper is worth 10 points. I highly recommend not skipping the early ones thinking you'll just do the last 9. Plus, the earlier ones are easier.

Papers will be about one full page single spaced, based on a short reading assignment or theme. You can email your paper before class on Fridays or hand it on on paper during class.


Tests: There will be four tests (including the final). Test are multiple choice, true false, short answer and essay. I will have a study guide for each.

Research Paper: I'll assign a four page research paper on the subject of your choice that will be due toward the end of the semester.

Academic dishonesty: Cheating and plagiarism will be dealt with according to DMACC's official policies. Always cite your sources, never lift other sentences word for word without using quotes. Attribute any ideas or facts that aren't common knowledge to the original author. If you're not sure, ask for help.

Grading:
Tests: 4 x 50 points = 200 points total
Reaction Papers: 9 papers x 10 points each = 90 points
Research paper: 50 points
Quizzes and participation: 60 points
= 400 total points

Grading scale:
95-100% A
90-94 A-
87-89 B+
84-86 B
80-83 B-
77-79 C+
74-76 C
70-73 C-
67-69 D+
64-66 D
60-63 D-
59 and lower F

"A" work: Deadlines met regularly for assignments; student has gone above and beyond to demonstrate he or she understands the concepts of the assignment. Shows time and effort put into every assignment. About zero to four unexcused absences (some exceptions for excused absences). Communicates with instructor about missed classes. Overall work is excellent.

"B" work: Deadlines met for nearly every assignment; student has show he or she has a strong understanding of the concepts of the assignments. The basic requirements of the assignments are fulfilled with good, solid work. About zero to six unexcused absences. Communicates with instructor about missed classes. Overall work is above average.

"C" work: Most deadlines met, but some missed. Not all assignments fulfilled to specifications. Student shows some understanding for the concepts at hand, but some of the work could have benefited from more time or effort put into it. Has missed more than eight classes. Sometimes communicates with instructor about missed classes. Overall work is average.

"D" work: Deadlines missed regularly. More than one or two assignments missed. Student does not fully demonstrate an understanding of the concepts. Has missed more than 10 classes. Rarely communicates with instructor. Not much effort put into work. Overall work is below average.

"F" work: Deadlines missed regularly. Assignments left incomplete. Student shows distinct lack of effort towards the class. No demonstration of learning the concepts at hand. Almost no communication with instructor. Overall work is far below average.

Staying in touch with the media: Since this class is all about the mass media, I encourage you to stay current, especially with news (whether it be TV, Internet, or radio). Keep in mind anything interesting going on in the media to discuss in class (or email me a link and I'll put it on our class blog!)

Late assignments.
Your reaction papers will be due every Friday in class or via email BEFORE class. Late assignments have a grace period of 5 days, but understand:
1) I'd really like them in on time so I can grade them and get them back to you over the weekend
2) More importantly, I'd really like them in on time because we will be discussing them in class on Fridays.

After 5 days (weekends included), assignments won't be accepted. (This means you'd have to get it to me sometime on Wednesday the next week)

Although your assignment won't be marked down, I will take the number of late assignments into account for your final grade (See the descriptions of each letter grade above).

Missing a test: If you miss a test, you can make it up for full credit if you have a note from the doctor. It must be taken in a reasonable amount of time from the original test date (two weeks is pushing it).
Otherwise, if you miss a test (overslept, alarm didn't go off, etc.) you can take it (or an alternate version to prevent leaked answers) with 15% penalty.
You need to arrange with me so I can leave your test in Building 6 in the make-up test center. You'll have 7 days to make it up.

Classroom conduct: It goes without saying to treat fellow classmates (as well as your instructor!) with respect. Please turn cell phones to vibrate and leave the class without disruption if you need to make a call, get a drink, etc. Please don't read newspapers, work on other assignments, or have side conversations during class time. Also, please come to class on time.

Conferences: Feel free to schedule a conference with me anytime. Email is a great way to reach me; I check it often. I may not be on campus when you are (outside of this class), so scheduling a meeting is the best way to get a hold of me. My office is in Room 2 (The Chronicle room), building 3W in Ankeny.

DMACC websites
Admissions & registration http://www.dmacc.edu/potienti.asp
WebCT http://webct.dmacc.edu/webct/public/home.pl
Student handbook http://www.dmacc.edu/handbook/welcome.asp
Add/drop dates http://www.dmacc.edu/registration/add_drop.asp
Refund policy http://www.dmacc.edu/refund.asp
Library (Building 6 Ankeny) http://www.library.dmacc.edu/

Support services
"It is the policy of DMACC to accommodate students with disabilities. Any student with a documented disability who requires reasonable accommodation should contact the special needs coordinator at 515-964-6850 voice or 515-964-6810 TTY." Also, http://www.dmacc.edu/student_services/disabilities.asp











Important: For each reading assignment listed, you should have it completed for the day it is listed.
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Monday - January 11
Introduction, Wikipedia, plagiarism

Wednesday - January 13
Discuss syllabus

Friday - January 15
Part I: Nature and History of Mass Communications
Chapter 1 - Communication: Mass and Other Forms
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Monday - January 18
Chapter 2 - Perspectives on Mass Communication

Wednesday - January 20

Friday - January 23
Chapter 3 - Historical Context
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Monday - January 25
Catch up day

Wednesday - January 27
Test #1 (Chapters 1-3)

Friday - January 29
Part II: Specific Media Professions
Chapter 13 - News Gathering and Reporting
Assign research paper
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Monday - February 1
News gathering continued (Video: News War)

Wednesday - February 3
Chapter 14 - Publics Relations

Friday - February 4
Small groups - Different public relations situations
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Monday - February 8
Chapter 15 - Advertising

Wednesday - February 10
Advertising, continued

Friday - February 12
Catch-up day/movie
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Monday - February 15
Test #2 (Chapters 13-15)

Wednesday - February 17
Part III: Media History
Chapter 4 - Newspapers

Friday - February 19
Video: Star Journal
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Monday - February 22
Chapter 5 & 6 - Books and Magazines

Wednesday - February 24
Chapter 7 - Radio

Friday - February 26
Catch-up
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Monday - March 1
Chapter 8 - Sound Recording

Wednesday - March 3
Chapter 8, continued

Friday - March 5
Chapter 9 - Motion Pictures
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Monday - March 8
Chapter 10 & 11 - Television

Wednesday - March 10
Television continued

Friday - March 12
Catchup day/movie
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March 15-20 SPRING BREAK!
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Monday - March 22
Chapter 12 - Internet

Wednesday - March 24
Internet, continued

Friday - March 26
Internet, continued
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Monday - March 29
Video Games

Wednesday - March 31
Video games, continued

Friday - April 2
Test #3 (Chapters 4-12 plus video games)
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Monday - April 5
Part IV & V: Regulation and Impact of the Mass Media
Chapter 16 - Formal Controls: Laws, Rules, Regulations

Wednesday - April 7
Chapter 16, continued

Friday - April 9
Chapter 16, continued
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Monday - April 12
Chapter 17 - Ethics and Other Informal Controls

Wednesday - April 14
Chapter 17 continued

Friday - April 17
Chapter 17 continued
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Monday - April 19
Chapter 18 - The Global Village


Wednesday - April 21
Chapter 18, continued
Research paper due

Friday - April 23
Chapter 19 - Social Effects of Mass Communication
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Monday - April 26
Chapter 19, continued

Wednesday - April 28
Chapter 19, continued

Friday - April 30
Review
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Finals week!
Scheduled Final: Thursday - May 6 - Final - 8 a.m. - 10:15 a.m.


Disclaimer: "This syllabus is representative of materials that will be covered in this class; it is not a contract between the student and the institution. It is subject o change without notice. Any potential exceptions to stated policies and requirements would be addressed on an individual basis, and only for reasons that meet specific requirements. If you have an problems related to this class, please feel free to discuss them with me."