Study Guide 2

Hi Folks,

Here is the next study guide. The test is scheduled for Monday. We'll leave it there for now and see how things go Wednesday and Friday. As with the last one, test material isn't limited to just what you see on this list (but most of it will come from the book).

Study Guide Test 2

Chapter 12 - News Gathering
Newsworthiness - what makes something news?
Hard news vs Soft news
Types of reporters (beat, general assignment)
Print vs Broadcast news - pros and cons of each
What is the AP?
What is syndication?
Who was Jayson Blair
Online news trends.. how is the Internet changing journalism?
From lecture:
Nelly Bly, Ida Tarbell, Joseph Pulitzer, Watergate (Woodward/Bernstein), Gonzo Journalism, photojournalism, Edward R. Murrow
Infotainment
Herd/Pack journalism


Ch 13 - Public Relations
PR compared to advertising
Modes of communication in PR (press release, speech, interview, etc.)
History of PR (Boston Tea Party, Ivy Lee, Edward Bernays, Carl Byoir)
External PR firm vs Internal department
Steps in PR campaign
From lecture:
Crisis communication
Spin
Astroturfing
Propaganda vs PR


Ch 14 - Advertising
Functions and dysfunctions of advertising
What changes in society had to happen to lead up to advertising?
Different eras in the history of advertising
Primary demand ads
Selective demand ads
Economics of advertising (how much $$ is spent in TV vs radio, newspapers)
Online advertising tactics (pop-ups, banner ads, etc.)
Role of the advertising agency?
Factual vs emotional appeals
from lecture:
Advantages of "brand"
Viral ads


Essay questions (I'll give you two on the test, you pick one)

1. Your friend has opened a new grocery store in Des Moines. She doesn't quite understand the difference between public relations and advertising. Describe the difference between the two, their pros and cons, and examples of what she could do to use both public relations and advertising to her advantage.

2. Compare and contrast the presentation of news in the print media and broadcast media. Consider the limitations and advantages of each.

3. Please describe the social and technological evolution that paved the way for modern day advertisers (starting around the Industrial Revolution).